home *** CD-ROM | disk | FTP | other *** search
- BUSINESS, Page 54Business NotesLITIGATIONBattle of The Bottoms
-
-
- The development was touted as the breakthrough of the decade
- in the baby-care industry: superabsorbency in a thinner diaper.
- Procter & Gamble successfully test-marketed a diaper containing
- wood-pulp fluff and gel materials in 1984 and soon afterward
- brought Ultra Pampers on the market. Before long, Kimberly-Clark
- introduced a competing product, Huggies Supertrim. Last week
- both types of diapers were on display in a federal court in
- Charleston, S.C., where K-C is being sued for allegedly
- violating P&G's patent on its superabsorbency design.
-
- The trial is a high-stakes duel between the two leaders in
- the $3.3 billion-a-year disposable-diaper business. P&G has
- about 47% and K-C 30% of the market. P&G wants its rival to stop
- manufacturing the superabsorbent Huggies. In its defense, K-C
- contends that it discovered the technology from its manufacture
- of tampons and adult diapers.
-
-
-